Pantone, the global authority on color and provider of professional color standards for the design industries, announced PANTONE 15-0343 Greenery as the 2017 Color of the Year. Greenery, a fresh and zesty yellow-green shade that evokes the first days of spring, illustrates the lushness of the great outdoors.

“Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. The more submerged people are in their own modern realities, the greater their innate craving to immerse themselves in the physical beauty of the natural world. This shift is commonly reflected in our daily lives through urban planning, architecture, lifestyle and design choices.

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A Color of Innovation

While often associated with environmentalism and nature, Greenery is also a unifying thread in tech and innovation. Many startups express this by using the riveting and attention-getting shade of green in their logos. Conveying progression, Greenery portrays an entrepreneurial essence that aligns with the industries that have embraced it.

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Greenery for Fashion
Greenery is nature’s neutral. Like the spectrum of colorful petals and blooms with lush green leaves, plants and trees, Greenery provides a pop of color in accessories and or a bold accent in a pattern. Prominent in fashion for men and women, as seen in the recent collections of Kenzo, Michael Kors, Zac Posen, and Cynthia Rowley, Greenery has also been shown in a variety of solids and prints in children’s wear.

Greenery for Home Décor and Architecture
Open spaces in interior and exterior design and floor-to-ceiling windows allow the green outdoors to become part of a room’s backdrop and ambiance. Adding Greenery through living walls, terrariums, botanically-themed wallpaper, paint, accent furniture and decor provides rest and breathing space. A Greenery-painted wall or piece of furniture delivers a pop of color, with the added benefit of creating the illusion of nature indoors. Bringing the outside in, the shade – like the plant life it represents – can improve self-esteem, reduce anxiety and heighten awareness of one’s surroundings.

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Greenery for Graphic Design
Because of green’s prevalence in nature, it maintains a perception of being inherently good for you and organic. People respond on a visceral level to the hue, making the eye-catching Greenery an ideal shade for many applications of graphic design. This is especially true for packaging, where the sight of Greenery provides an instant message of freshness.

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PANTONE Color Selection
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design and socio-economic conditions. Influences may also stem from new technologies, materials, textures and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 17 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings and industrial design, as well as product packaging and graphic design.

Paint Industries 2017 Color of the Year

Paint companies like Sherwin-Williams and Benjamin Moore have been choosing their 2017 Colors of the Year.  While most of the colors selected last year were a variation of white – this years colors are much darker.

Whether you choose to accent, adorn an entire room, or paint a piece of furniture, Benjamin Moore’s Color of the Year “Shadow” is a winner. In general, purple has a universal appeal. Not only is it deep and bold enough to carry a masculine room, it’s mysterious and sexy enough to accent a feminine decor as well. According to Benjamin Moore’s creative director, Ellen O’Neill,  “Allusive and enigmatic, Shadow is a master of ambiance. It is a color that calls to mind a ‘past,’ yet it can also make a contemporary, color-confident statement.”

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Sherwin-William’s “Poised Taupe SW 6039” creates a cozy feeling and brings a sense of sanctuary. Influences such as natural or organic materials, weathered and worn finishes and global cultural preferences have come into play. Poised Taupe is a warm, earthy brown combined with a cool conservative grey – the result is a weathered, woodsy and complex neutral that celebrates the imperfections and authenticity of a well-lived life within a home. Poised Taupe is a timeless neutral that is modern, classic and a beautiful balance of warm and cool.

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Both of these colors compliment Pantone’s Color of the Year. It will be fun to see how you use these colors in your décor. Post your photos on my Facebook page. I would love to collaborate with you!

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